Invega Sustenna HCP banner ad loops one time and gives a compelling reason to click: to discover all the reasons to prescribe, while teasing just two of them.
Clicking on the banner ad, however, is a big let-down. It lands on the homepage of the HCP website, asking you to select between two indications. Where are the additional reasons to prescribe? Would the reasons be shown after I select one of two indications? Nope… Do you really expect HCPs to browse the whole website to find out?…
Refresh your knowledge: see our digital pharma banner ads cheat sheet.