Invega Sustenna HCP Branded Banner Ad

Brand: Invega Sustenna (paliperidone palmitate), Injectable Suspension
Parent Company: Janssen
Drug Type: Boxed Warning
Drug Category: Psychiatry/Psychology
Campaign: Post-Launch
Targeting: HCPs
Patient Website:
HCP Website:

Invega Sustenna HCP banner ad loops one time and gives a compelling reason to click: to discover all the reasons to prescribe, while teasing just two of them.

Clicking on the banner ad, however, is a big let-down. It lands on the homepage of the HCP website, asking you to select between two indications. Where are the additional reasons to prescribe? Would the reasons be shown after I select one of two indications? Nope… Do you really expect HCPs to browse the whole website to find out?…

Refresh your knowledge: see ourĀ digital pharma banner ads cheat sheet.