Descovy Patient Website

Brand: Descovy (emtricitabine and tenofovir alafenamide), Tablets
Parent Company: Gilead
Drug Type: Boxed Warning
Drug Category: Infectious Diseases
Campaign: Launch
Targeting: Patients, Caregivers
Patient Website:
HCP Website:

One of the first pharma websites with a looping background video (not captured here, please visit the site here). How much does it add to the story, or is it merely a distraction from what you’d like patient/caregiver visitors to do? You be the judge.