Novartis’ Living Like YOU Multiple Sclerosis Content Hub

Unbranded Campaign: Living Like You, from Novartis
Description: Online resource community for those living with MS and impacted by multiple sclerosis
Currently Active: Yes
Drug Category: Neurology
Target Audience: Patients, Caregivers

Novartis created this content-rich website to support active MS community and play a role in conversations surrounding it.

Particularly interesting is the Life Hacks section that is not part of the primary navigation. It provides”MS Life Hacks” that are primarily catered to the huge MS community on Pinterest. And, as seen from all the content shared, it has caught on.