Paid search ad goes to the HCP Homepage (see screenshot here)
Vyzulta HCP Paid Search Ad Targeting Competitor Brand
Brand: Vyzulta (latanoprostene bunod ophthalmic solution), Drops
Parent Company: Bausch & Lomb
Drug Type: Prescription
Drug Category: Ophthalmology
Campaign: Reminder, now-approved
Targeting: HCPs
Patient Website: http://www.vyzulta.com
HCP Website: http://www.vyzulta.com/hcp/