Myrbetriq Patient Email Program: 5 Email Screenshots

Same email creative is reused with alternative subject lines Average number of days between emails: 11 Subject lines are as follows: 1. You asked for treatment option information. 2. Topics to keep in mind when talking to your loved one’s doctor 3. Some questions for your loved one’s doctor. 4. Ask your loved one’s doctor Continue reading
Some emails were resent 1 week later if unopened Some emails were reused months later Some email had a different subject line when resent/reused Average time between emails: 11 days Subject lines: 1. A history of demonstrated hemophilia leadership 2. A hemophilia treatment for use on the go 3. Would you recognize acquired hemophilia, a Continue reading