Pharma Email Programs
My Fertility Navigator Email Program (From Ferring): 7 Email Screenshots
Abilify Maintena Caregiver Email Program: 8 Email Screenshots
Same email creative is reused with alternative subject lines Average number of days between emails: 11 Subject lines are as follows: 1. You asked for treatment option information. 2. Topics to keep in mind when talking to your loved one’s doctor 3. Some questions for your loved one’s doctor. 4. Ask your loved one’s doctor Continue reading
Novo Nordisk Hemophilia HCP Email Program: 15 Email Screenshots
Some emails were resent 1 week later if unopened Some emails were reused months later Some email had a different subject line when resent/reused Average time between emails: 11 days Subject lines: 1. A history of demonstrated hemophilia leadership 2. A hemophilia treatment for use on the go 3. Would you recognize acquired hemophilia, a Continue reading