Rich Media Patient Banners for “No BS About HS” Unbranded Campaign (Benefiting Humira)
Rich Media
Humulin R Expandable Banner Ad
Humira’s Rich Media Banner Ad for Crohn’s Patients
Trulicity Rich Media (Expandable) Banner Ad for HCPs
Entyvio Rich Media Banner Ad – Watch Real Stories (with the screencast)
Screencast of the expansion/rich media banner:
Humira’s Rich Media Banner (Moderate to Severe RA Indication)
Humira utilized the rich-media (expandable) banner ad format to connect the unbranded ad to the branded one. The latter comes in after a roll-over, and takes advantage of a larger real estate. Note: we tested this ad on a mobile version of MedPageToday.com (on an iPhone), and roll-over and click did not work.