Eliquis: Unbranded HCP Banner Ad (eMPR placement)
Brand: Eliquis (apixaban), Tablets
Parent Company: Bristol-Myers Squibb
Drug Type: Prescription
Drug Category: Cardiovascular
Campaign: Post-Launch
Targeting: HCPs
Patient Website: http://www.eliquis.bmscustomerconnect.com/
HCP Website: http://www.eliquis.com/eliquis/hcp