This branded banner ad from Invega Trinza targets patients and urges them to “learn more” in the last frame, but also to talk to their doctor in the third frame.
The logo and the scrolling ISI start showing after the first frame’s initial animation—something that’s designed to capture attention. For that reason, ad only loops one time and you cannot go back to the frame with no ISI/fair balance. As a result, it is crucial that the last frame reiterates the message, including schizophrenia indication. After all, nobody’s going to sites like WebMD to look at the banner ads.
Refresh your knowledge: see our digital pharma banner ads cheat sheet.