Trulicity – Great Example of Pharma Injection Video

Brand: Trulicity (dulaglutide), Injection
Parent Company: Eli Lilly
Drug Type: Boxed Warning
Drug Category: Endocrinology
Campaign: Launch
Targeting: Patients
Patient Website:
HCP Website:

Trulicity created a nice patient-friendly administration video. The video gets to the point within the first 10 seconds, followed by detailed instructions on each step and, of course, important safety information.