Hep C Hope: Unbranded Market Development Website

Unbranded Campaign: Hep C Hope, from Gilead
Benefiting Brand: Harvoni
Description: 1 in 30 Baby Boomers has hepatitis C (Hep C). Though it affects millions, most don't even know they have the disease
URL: http://www.hepchope.com/
Currently Active: Yes
Drug Category: Infectious Diseases
Target Audience: Patients, Caregivers