Horizant: Use of Visuals on the HCP Site

Brand: Horizant (gabapentin enacarbil), Tablets
Parent Company: Arbor Pharmaceuticals
Drug Type: Prescription
Drug Category: Multiple Indications/Therapeutic Areas
Campaign: Post-Launch
Targeting: HCPs
Patient Website:
HCP Website: https://www.horizant.com/hcp/


One recommendation to improve this page full of beautiful graphics and visual display of information is to expose navigational menu on desktops. Usability studies have shown that people are less likely to use the hamburger nav compared to the nav that’s visible without a user action.