Pharma Facebook Lead Gen Ad Example – Betaseron

Brand: Betaseron (interferon beta-1b), Injection
Parent Company: Bayer
Drug Type: Prescription
Drug Category: Neurology
Campaign: Post-Launch
Targeting: Patients, Caregivers
Patient Website:
HCP Website:

Betaseron (Bayer) has recently made headlines when they introduced a Facebook ad with a scrolling ISI (it was a creative use of the video ad, not something that Facebook officially supports).

Now, they’re at it again with pioneering the Facebook Lead Gen ad within pharma.