Pharma Facebook Lead Gen Ad Example – Betaseron




Brand: Betaseron (interferon beta-1b), Injection
Parent Company: Bayer
Drug Type: Prescription
Drug Category: Neurology
Campaign: Post-Launch
Targeting: Patients, Caregivers
Patient Website: https://www.betaseron.com/
HCP Website: https://www.betaseron.com/hcps

Betaseron (Bayer) has recently made headlines when they introduced a Facebook ad with a scrolling ISI (it was a creative use of the video ad, not something that Facebook officially supports).

Now, they’re at it again with pioneering the Facebook Lead Gen ad within pharma.