Xiaflex Dupuytren’s Contracture Patient Banner Ad

Brand: Xiaflex (collagenase clostridium histolyticum), Injection
Parent Company: Endo Pharmaceuticals
Drug Type: Prescription
Drug Category: Musculoskeletal
Campaign: Post-Launch
Targeting: Patients, Caregivers
Patient Website: https://www.xiaflex.com/
HCP Website: https://dupuytrens-contracture.xiaflex.com/hcp/

With seven frames, this banner ad moves very quickly and stops at the “Xiaflex: Learn More” frame, without an option to refresh. The ad doesn’t account for placements that feature it below the “fold,” where it would already be too late to consume the primary message.