Pharma Brands on YouTube: Examples

Pharma companies have been shying away from YouTube for a long time, despite its ability to educate and influence a qualified audience (YouTube is the #2 most popular search engine, after all). Recently, the best practices for a YouTube presence for pharmaceutical brands have become: Non-branded channel name, mixed in with: Branded and creative videos Scrolling important safety Continue reading

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Self-Identification of Treatment Stage: The Next Patient Website Best Practice

Depending on the drug you’re marketing, your ideal patient/caregiver rarely falls under the same demographic profile, or is at the same stage within their treatment path. And even if they do, aren’t they at different stages of their treatment, requiring different information and resources? Consider hemophilia A: 99%+ of patients are males. It can be diagnosed in infancy, where Continue reading

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