Reimagine Myself: Lightly Tecfidera-Branded MS Campaign

Brand: Tecfidera (dimethyl fumarate), Capsules
Parent Company: Biogen
Drug Type: Prescription
Drug Category: Immunology
Campaign: Unbranded
Targeting: Patients, Caregivers
Patient Website:
HCP Website:

Fierce competition within relapsing remitting MS (RRMS) has been beneficial in┬ábringing pharma into the modern world. From GilenyaGO, to Novartis’ Living Live YOU content hub, to now this lightly branded community from Biogen, Reimagine Myself.