Dupixent HCP Banner Ads
This banner ad showed up on a page with a news article on nytimes.com. This tells us that this was likely a retargeting ad after visiting an HCP website. In total, there’re 6 frames before ISI starts to auto-scroll, however, the primary message—the first biologic for atopic dermatitis—is part of the first and last frames.
Dupixent Now Approved HCP Banner Ad
Screenshot taken on September 6, 2017
Humira’s Rich Media Banner (Moderate to Severe RA Indication)
Humira utilized the rich-media (expandable) banner ad format to connect the unbranded ad to the branded one. The latter comes in after a roll-over, and takes advantage of a larger real estate. Note: we tested this ad on a mobile version of MedPageToday.com (on an iPhone), and roll-over and click did not work.